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Unit 3 (P1, P2, P3, M2): How Organisations Use Information

Explain how organisations use information (P1)

Types of information

Qualitative

Qualitative information is non-numeric information based on quality. An example of this would be if you were in a restaurant and the waiter asked you how good was your meal, then you would say that it is good or bad. Since different customers have different opinions then the information collected is not fact based, this is known as qualitative information.


Quantitative

Quantitative information is information that can be directly measured and can be seen as factual information rather than opinionated. An example of this is when in a restaurant and you are collecting data on how many customers turn up throughout the day to find out what times is most popular. The information collected is number based and provides hard facts on the amount of customers and the times they show up. It is harder